Designing a High-Converting Event Page: Visuals, Strategy & Best Practices

Chelsea Alterman

Optimize your Posh event page with engaging visuals, clear descriptions, and innovative marketing to boost ticket sales.

At Posh, your event page is the first impression potential attendees get. A well-designed page builds trust, excitement, and drives conversions. Use Posh’s native features to make your event stand out.

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Designing a High-Converting Event Flyer on Posh

Your flyer is the first thing attendees see, whether it’s on your event page, Explore, or social media. A clean, compelling flyer can increase ticket sales.

Best Practices for Event Flyers

Use GIFs – Animated GIF flyers tend to convert better than static images. GIFs must be under 8MB with a .gif file extension.
Keep It Simple – Flyers should only include key event details: name, date, time, location, and key talent. Overcrowded designs reduce conversions.
Consistent Branding – Maintain a cohesive look across all events. Define your colors, fonts, and aesthetic to build brand recognition.

Creating an Effective Flyer

Convert short video clips into GIFs using Canva or Photoshop to enhance engagement.
If you lack design skills, invest in a designer—high-quality visuals increase ticket sales.

Essential Flyer Elements

✔ Event Name, Date, Time, & Location – Clear and easy to read.

✔ Talent & Performers – Highlight DJs, artists, or special guests.

✔ High-Quality Visuals – Avoid pixelated images; use high-resolution assets.

✔ Logos & Branding – Include your logo and any partner logos.

✔ Social Media-Friendly Sizes:

• Instagram Story: 1080 x 1920 pixels

• Instagram Feed: 1080 x 1350 pixels

Common Flyer Mistakes to Avoid

• Overwhelming Text - Keep content focused on key details only

• Poor Image Quality - Use high-resolution visuals to maintain professionalism

• Cluttered Design - Maintain clean spacing and organization

• Inaccurate Information - Double-check all details before publishing

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Visual Enhancements for Your Event Page

1. Add a Gallery – Showcase past event photos to set expectations and build credibility.

2. Embed a YouTube Video – Feature recap footage, past performances, or a promo video.

3. Highlight Key Talent – Add DJs, performers, or partners with links to their social handles or Spotify.

💡 No featured artists? Use this space to promote a waitlist sign-up link for future events.

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Crafting a High-Converting Event Description

Your event description should be clear, engaging, and action-driven. It’s all about selling the experience.

What to Include

✅ Start With the Essentials

Who: The event name and organizer.
What: A short, engaging summary (e.g., A rooftop summer party featuring [x], and an open bar courtesy of Casa Migos).
When & Where: Clearly list date, time, and location.

✅ Use Consistent Brand Language

Maintain a consistent tone across all events.
Match your brand's personality—use high-energy copy for nightlife events, premium language for upscale gatherings.

✅ Format for Readability

Use bold text, bullet points, and line breaks to make key details easy to skim.
Avoid long paragraphs—concise descriptions perform better.

✅ Highlight What Makes Your Event Special

Featured Talent – DJs, artists, speakers.
VIP Perks – Bottle service, meet-and-greets, premium seating.
Event Theme – (All-White Party, Latin Night, Halloween).

✅ Address FAQs

Age Restrictions – Example: 21+ event, ID required at entry.
Dress Code – Example: Upscale nightlife attire required.
Refund Policy – Include clear terms to avoid confusion.

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Optimizing Your Event for the Explore Page

By default, Show on Explore is enabled, increasing your event’s visibility. If hosting a private or invite-only event, uncheck this setting to remove it from public listings.

How Explore Placement Works

The Explore page ranks events based on:

Ticket Sales & RSVPs – Higher sales and RSVP counts improve ranking.
Event Page Traffic – More clicks and visits improve visibility.

💡 On average, 10-15% of total event revenue comes from Explore placement.

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How to Improve Explore Ranking

Increase Pre-Sales & RSVPs – The more engagement early on, the better your placement.
Drive Traffic to Your Page – Share your event link everywhere—track which channels perform best.
Use Complimentary Tickets to Jumpstart RSVPs – If your event isn't listed, send yourself 20 complimentary RSVPs to meet the minimum threshold.
Leverage SMS & Social Media – The more direct engagement with your event page, the higher your rank.

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Curating & Featuring Your Guest List

Showing who’s attending adds credibility and builds excitement.

Guest List Preview – Keep ON if you have 20+ RSVPs to show demand.
Guest List Visibility – Let attendees see who’s coming to encourage FOMO.
Password-Protected Events – Ideal for private or exclusive events.
Activity Feed – Enable chat functionality so attendees can engage pre-event.

💡 Why this matters: When potential guests see an active guest list and conversation, they’re more likely to buy tickets.

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Event Description Refund Policy Template

Ticket Policy – No Refunds or Chargebacks

By purchasing a ticket, you agree to the following:

No Refunds or Exchanges: All sales are final. No refunds or exchanges will be provided under any circumstances.
Chargebacks: Initiating a chargeback or payment dispute violates this agreement. You will be responsible for the ticket cost plus any associated fees.
Event Participation: Chargebacks result in denied entry, future bans, and potential legal action to recover funds.
Acknowledgment: Your purchase confirms you have read and accepted these terms.

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Final Thoughts

Your Posh event page is a branding and conversion tool. By optimizing your flyer, event description, and guest engagement features, you maximize ticket sales and audience retention.

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